I'm Jax. I got my start fifteen years ago at Boostability in Lehi — web development, SEO, process management — then joined DentalQore in American Fork as a front-end developer, building custom WordPress sites for dental practices. Over a thousand of them personally, fast enough that my build times became the company standard. Seven months in, I was promoted to Development Manager.
Six years leading that team taught me the other half of the job: process. We cut average build time from 15 hours to 7, halved delivery from 90 days to 45, and shipped 14+ sites a week with a team of three. That track record led to VP of Operations — owning customer experience across thousands of accounts, cutting monthly churn by 30%, and aligning six departments around it.
In 2024 I went out on my own with Thornwood Digital, a web development and marketing studio for Utah small businesses. And because I can't leave a workflow un-automated, I built my own software to run it — more on that below.